The Next Generation Social Media Analytics Platform
Businesses today are increasingly under pressure to actively listen, identify, and provide goods and services that meet the customer’s need. A single tweet, some facebook comment, or a seemingly innocuous youtube video “gone viral ” has often caused significant damage to a company’s image before they even became aware of this online activity. However, organizations that are proactively listening, analyzing, and taking immediate actions have not only circumvented loss of credibility but also have turned it around to positive publicity, built customer loyalty,and seen their revenues soar. While “do nothing” with Social Media is no longer an option for any organization, the challenges most of them face include:
- How can I quickly sift through the noise being generated through millions of posts and listen to what’s relevant to me?
- How can I understand the consumer sentiment and very quickly act on them in a timely manner?
- Can I preemptively discover some patterns and trends based on the “voice of the customer” that can help me address their needs better and give me a competitive edge?
The solution seems to be straightforward. Deploy automated Social Media Monitoring and analytics solutions. However most of the solutions available in the market today simply cannot handle the volume of information (Big Data) and provide the detailed analyses that is needed by organizations. This is because most solutions are based on keyword recognition and cannot work at depths such as evaluating the text for topics, concepts, themes, or sentiment.
Abzooba’s social media monitoring, analyses, and analytics platform uses sophisticated technologies such as Natural language processing, Domain specific ontologies and Machine learning based classification over Big Data to provide organizations with actionable intelligence and insights in real-time. Contact us today for a demo.
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